The Nudge Tool – All you need to know about nudging and our project • Nudge

Using behavioural science to incentivize people to make positive changes for their energy use

Find on this welcome page of our tool links to profile-based content, a direct link to understand better what nudging means, and a library of resources to become a nudger yourself! Posters, banners, and more: pin them to your office or school to reduce collectively energy use!

Nudging people towards an efficient energy usage – Who are you?

I am interested in the topics of nudging and efficient energy use

Join in on the fun!

I am a policymaker and interested in how to implement efficient nudges

Access recommendations

I am interested in the NUDGE pilot cases and their respective investigated nudges

Get to know the pilots

What are nudges?

Show me directly a definition and possible examples

Library of nudging material (banners, posters, links to material)

We are gathering here for you interesting tools, reports, communication material and campaigns that aim at nudging or educating people towards energy efficiency, lower energy consumption and general energy and water saving.

Follow IEECP (the partner leading this activity) on Instagram to join the campaign and challenges: @ieecp_eu. First posts include water saving, preventing forest fires, and more.

Behavioural change – energy system overview tracking report by the IEA
SEAI Journey Cost Calculator – See how much you could save on your typical journeys by switching to an EV. Calculate the cost of your trips in a range of cars.
Cool products tool: Want to optimise your heating and cooling system and reduce your energy bills? Take our questionnaire now to receive customised tips and recommendations tailored to your home’s specific needs.

2023 – European Energy Innovation magazine – A more behavioural approach to energy efficiency policy
2023 – Blog-How have habits changed amid the energy crisis? Assessing self-reported energy-saving behaviours in Flanders (NUDGE project)
IEA article – Energy saving actions by EU citizens could save enough oil to fill 120 super tankers and enough natural gas to heat 20 million homes
2023 – Article: How can we ensure citizens are safeguarded from rising energy prices?
Article: European Citizens Energy Forum: Understanding energy consumers’ behaviour to design nudging interventions
2022 – Empowering people to act: how awareness and behaviour campaigns can enable citizens to save energy during and beyond today’s energy crisis – This IEA commentary provides an overview of practical examples and features, including NUDGE.
Article – Uniting the voice of youth towards the European just transition: best practices from youth-led networks
Article – 6 ways to build resilience and hope into young people’s learning about climate change

Peer-reviewed paper: Why do people turn down the heat? Applying behavioural theories to assess reductions in space heating and energy consumption in Europe (April 2023)
Open access article: Opportunities for Promoting Healthy Homes and Long-Lasting Energy-Efficient Behaviour among Families with Children in Portugal (February 2023)
Beyond clustering: rethinking the segmentation of energy consumers when nudging them towards energy-saving behavior (December 2022)
Peer-reviewed paper – Intervening me softly – Modeling nudging interventions to change EV user preferences (June 2022)
SDGs and the engagement of EU citizens: The role of behavioral science in the energy transition (March 2021)
A new report authored by a group of early-career researchers from the Stockholm Environment Institute and Council on Energy, Environment and Water captures youth perspectives on achieving healthy planet for the prosperity for all. A key message is that youth need more opportunities to engage in political forums, including political representation. It features findings of an online survey, with over 900 youth respondents from around the world. It is a companion to the independent scientific report Stockholm+50: Unlocking a Better Future

2023 – European Commission campaign of short videos – People with energy
2023 – Euractiv event – Education for a sustainable future – Empowering individuals to tackle climate change
2023 – ENPOR presents: Insights and Innovations in Energy Advice (webinar recording)
2023 – Hot summers, cold winters: Keeping people comfortable (IEA event)
2022 – Covenant of Mayors event recording – Spread the word! Energy Saving Tips : webinar on Energy Sufficiency
2022 – IEA event recording – Playing my part: How to save money, reduce reliance on Russian energy, support Ukraine and help the planet
2022 – Podcast – Changing people’s behaviour (NUDGE H2020)
2022 – Podcast – Energy efficiency: the solution to Europe’s energy crisis (NUDGE H2020)
2020 – Discover NUDGE in a 15-minutes video!
2020 – NUDGE in Croatian in 2 webinars
Webinar #1, 2021 – Understanding energy consumers’ behaviour to design nudging interventions: first dive into the NUDGE project
EUSEW event, 2022 – Towards energy aware behaviours: how studies on young generations can inform better policy design

Policy brief #1 – Profiling and nudging energy consumers to heat efficiently (also available in Greek)
Poster – Nudging people towards heating efficiently according to their profile (also available in Croatian)
2023 – Briefing – Towards energy aware behaviours: how studies on young generations can inform better policy design
Poster focusing on the nudges: what are they? some examples are included

NUDGE project open source teaching material (5 booklets on electricity, gas, water and nudging, in Dutch, English, French, German)
SEAI material to teach students about saving energy at school and at home, sustainability and climate change. (per school age)
WWF resources for schools, in Dutch, French and English
European Commission – Teaching the future project and Education for climate platform
European Commission set of material (board game, publications for young people, etc.)
GAME – EU-funded project DECIDE game – The Power of Community
GAME – EVIDENT serious game nudge for energy awareness
ARTICLE (Euractiv) – What would a climate-friendly school system look like?
Article / Comic – How do we teach young people about climate change? We can start with this comic
“Can you ReNew it?” game (WIMBY project)
Social Acceptance Glossy Report (WIMBY project)
Book – The Little Book of Green Nudges, for universities.

SEAI’s website and the “Reduce your use – home energy plan” campaign. Specific links targeting homeowners, schools and communities, businesses and the public sector
European Parliamentary Research Service report (2023) – Beyond growth: Pathways towards sustainable prosperity in the EU (check chapters 4.2.2 “Communities and transitions” and 6.5. “A more ‘human’ starting point for policymaking”)