Nudges: what they are and some examples in a new comprehensive poster
Nudging is a soft push, that can make people act or react — and consume less energy — because they are told their neighbours or peers do so for instance or by changing the default settings of energy devices.
The different kind of nudges are presented here, gathered by the NUDGE project, funded by the European Horizon 2020 programme, aiming at investigating the potential of behavioural interventions towards achieving higher energy efficiency, paving the way to the generalized use of such interventions as a worthy addition to the policy-making toolbox.